OTT Industry @ a Glance:
The Global Over the Top (OTT) market size is predicted to reach USD 709.44 billion with compound annual growth rate of 16.5% by the end of 2030.
In 2019, the record of simultaneous users watching an OTT event was set at 18.6 million in India by Disney Entertainment's video streaming platform Hotstar. The record was broken again in 2023 with 59 million concurrent viewers during the ICC Cricket World Cup final on Disney+ Hotstar.